Raja Narula, Nicola Pollin and Melissa Lee
19 March 2021
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Brand websites are an invaluable channel in a consumer’s buying journey and brands should adopt a robust direct-to-consumer strategy to establish a holistic online retail presence. Google research shows that a brand website is critical to a brand’s online success and reveals insights for building a robust brand website strategy.
About Raja Narula, Nicola Pollin and Melissa Lee
Raja Narula is the Ads Marketing Lead (Singapore, Malaysia and South Asia) at Google; Nicola Pollin is the Industry Head, Tech and Telco at Google; and Melissa Lee is the Sector Lead, Finance, Government, Retail and Brands at Google.